Story Kitchen and Toys’R’Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film based on the popular store from our childhoods.
Story Kitchen co-founders Dmitri M. Johnson & Mike Goldberg, announcing the project, saying:
“Toys’R’Us is a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered Toys’R’Us one of the most magical places on Earth, we’re honored to partner to create a film that will capture the spirit of adventure, creativity and nostalgia that Toys’R’Us represents.”
The film, which is in early development, aims to capture that childhood wonder in a modern, fast-paced adventure that taps into the Toys’R’Us brand’s relevance across its more than 70 years in the toy industry.
“As Toys’R’Us’ first film, this project is an exciting opportunity to bring the magic of our brand to the big screen,” said Kim Miller Olko, president of Toys’R’Us Studios. “It will be a journey as boundless as play itself, evoking the electric sense of wonder that is the essence of Toys’R’Us. This story will capture the imagination, adventure and joy that has made Toys’R’Us a destination for kids of all ages.”
The project has been described as being in the vein of Night at the Museum, Back to the Future or Big, plus other successful toy-inspired narratives like Jumanji and Barbie. The producers are engaging in preliminary conversations with filmmakers, with casting and additional details to be announced in the coming months.
I hope this movie is as fun as it sounds, and it brings back more Toys“R Us Stores. I loved the wonder of that place as a kid, and really enjoyed taking my kids there just before they closed. It was exciting to do a birthday run there, and not just order from Amazon, but choose a Lego set or bike or something in person.
via: Variety
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