King of the Hill is officially returning to TV with a 10-episode revival dropping all at once on Hulu. But the comeback isn’t just happening on screens, it’s also making its way into your fridge. For the first time ever, fans will be able to crack open an actual Alamo Beer, just like Hank, Dale, Bill, and Boomhauer.
San Antonio’s Alamo Beer Co. has teamed up with Hulu to brew a real-world version of the show’s fictional go-to beverage. The collaboration has been confirmed by brewery founder Eugene Simor, who shared: “We’re just trying to finalize when the actual date will be for release. It’s real.”
While there’s no official date just yet, the plan is to have it out in time for the revival’s August 4 release. The beer made its first appearance at a cast event back in May, but fans are still waiting for it to hit store shelves.
The revival series is set years after the original finale, and a lot has changed, except for Hank Hill’s love of beer. According to the show’s new storyline, Hank, Peggy, and Bobby have spent time abroad in Saudi Arabia due to Hank’s job, and they’re now returning to an America that feels unfamiliar. While the country might be different, Hank remains the same propane-loving, beer-drinking dad we’ve always known.
Showrunner Saladin K. Patterson recently spoke about Hank’s worldview and how it’s aged in today’s social climate: “Hank always represented the sensible middle, the old show did a great job handling the extremes and kind of pushing people towards what the common-sense middle was. Well, Hank’s been gone, and while he’s gone, the country’s changed so much that where Hank stood in the middle isn’t really the middle anymore.”
The revival promises a mix of change and familiarity, with the Hill family dealing with the new world around them in their signature, quietly hilarious fashion.
No word yet on where exactly you’ll be able to pick up a six-pack of the official Alamo Beer, but if you’ve ever wanted to drink like Hank Hill, this is your moment.
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