Kiss of Life‘s agency is apologizing.
The K-pop girl group’s agency has issued a formal apology following controversy over a video posted to their YouTube on Wednesday (April 2).
In the video, member Julie celebrated her birthday with an “old school hip hop” concept.
The group immediately faced backlash online, with many social media users accusing the group of racism and perpetuating Black stereotypes through their clothing and mannerisms with the event.
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On April 3, S2 Entertainment released the following statement in English.
“Hello, This is S2 Entertainment. We’d like to address the issues that arose from the content that was uploaded on KISS OF LIFE’s official YouTube yesterday (April 2),” they began.
“We sincerely apologize for causing discomfort to our viewers. The true purpose of the content was to celebrate hip hop culture, which serves as much of the musical inspiration for KISS OF LIFE. However, we apologize for our shortcomings in recognizing the negative cultural implications that our content could be perceived to have,” they continued.
“Our members and team promise to approach cultural references with greater caution and respect moving forward. All related content has been removed from all of our channels. Thank you.”
The video has since been deleted, but clips are floating around social media sparking more outrage.
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