Sydney Sweeney’s post-Madame Web era has taken some wild turns, but this latest move is straight-up soap opera territory. Dr. Squatch, the men’s soap brand best known for its rustic marketing and earthy scents, just announced a limited-edition bar of soap infused with actual bathwater from the actress herself.
No, this isn’t satire. Yes, it’s real, and I don’t even know what to say. It’s so weird!
Sweeney, who’s been winning hearts and headlines with films like Anyone But You and Immaculate, has become an internet fixation. So when she starred in a viral Dr. Squatch commercial last year, lounging in a tub and calling viewers “dirty little boys”, the memes practically wrote themselves. Now, she’s leaning all the way in.
Sweeney told GQ:
“I honestly think it’s a really fun, full-circle moment, because fans always joke about wanting my bath water. I was like, ‘This is just such a cool way to have a conversation with the audience and give them what they want.’ But then also hopefully encourage them to take care of themselves in a healthy way.”
Dr. Squatch collected the actual water from her bath during the shoot. And yes, that water was used… sparingly, to craft this very limited soap. she explained.
“When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water.
“So it’s my real bath water. I wanted to have it lean towards my home roots, so there’s this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there’s some city bath water mixed in.”
Pine, moss, fir, and… Sweeney. It’s not a scent profile you’d expect on a shelf next to sandalwood and cedar, but here we are.
Most of these sudsy souvenirs will be given away through promotional contests, but a select few bars will be available for purchase. So if you’ve ever dreamed of getting that close to Sydney Sweeney, this might be the most hygienic way to do it.
Whether this is peak internet or just brilliant branding, one thing’s for sure, Dr. Squatch and Sweeney now has the geek world’s full attention. That’s cleaner than anything Madame Web ever pulled off.
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